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Brand Explorer/Northern Connections

Northern Connections

Oct 2026

Overview

NORTHERN CONNECTIONS faced a staggering 32.5% decline year-over-year, sliding from #32 to #47 in Michigan. This drop signals significant market challenges as both sales and unit volumes falter.

Categories

EdiblesTopicals
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 1

Top States

Northern Connections logoNorthern Connections Top StatesOct 2026

Top states where Northern Connections is active based on indexed sales coverage.

Trend View

Northern Connections logoMarket Insights SnapshotOct 2026

24-Month Trend

Northern Connections market trend chart

Average Price

$8.73

YoY Sales Trend

5.0%

2Y Sales Trend

4.1%

Edibles dominate with 86.3% of sales but saw a -31.9% decline YoY. Pre-Rolls stand out as the only category with growth at +31.9%, while Topicals and Oral products continue to struggle.

CategorySales ShareAvg PriceYoY
Topicals13.1%$27.3429.0%

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NORTHERN CONNECTIONS is concentrated solely in Michigan, which accounts for 100% of its sales. The brand's geographical focus limits its market reach.

StateEdiblesTopicalsConcentratesFlowerOralPre-Roll

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Market Position

Northern Connections logoCompetitive LandscapeOct 2026

Ranking #47 in the Edibles category, NORTHERN CONNECTIONS trails behind leaders like WYLD and CHOICE LABS. The brand has lost 15 spots over the past year, highlighting increasing competitive pressure.

Edibles in Michigan Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Northern Connecti…: 54Northern Connecti…: 42True North Collec…: 9True North Collec…: 6Wana: 6Wana: 8Wyld: 1Wyld: 1Mkx: 3Mkx: 2

SKU View

Northern Connections logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Peach Mango Rosin Drink Mix 200 Mg
Peach Mango Rosin Drink Mix 200 Mg
Edibles100.2%
#4
Grape Rosin Drink Mix Cbd 200 Mg
Grape Rosin Drink Mix Cbd 200 Mg
Edibles34.0%
#6
Strawberry Lemonade Rosin Mixes Cbd 200 Mg
Strawberry Lemonade Rosin Mixes Cbd 200 Mg
Edibles104.1%
#8
Raspberry Drink Mix Cbd 50 Mg
Raspberry Drink Mix Cbd 50 Mg
Edibles110.3%
#10
Pina Colada Mixes Cbd 50 Mg
Pina Colada Mixes Cbd 50 Mg
Edibles272.6%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Northern Connections using competitive landscape rank coverage, proximity, and momentum.