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Brand Explorer/Urban Wellness

Urban Wellness

Oct 2026

Overview

URBAN WELLNESS faces a 22.4% YoY drop in sales, slipping from rank #4 to #11 in New Mexico. This significant decline underscores the brand's struggle to maintain market relevance amid fierce competition.

Categories

FlowerPre-RollsEdiblesVapesConcentrates
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Urban Wellness logoUrban Wellness Top StatesOct 2026

Top states where Urban Wellness is active based on indexed sales coverage.

Trend View

Urban Wellness logoMarket Insights SnapshotOct 2026

24-Month Trend

Urban Wellness market trend chart

Average Price

$17.94

YoY Sales Trend

15.9%

2Y Sales Trend

36.7%

Flower dominates at 40.3% but has plummeted by 50.3% YoY. In contrast, Vapes are soaring with a 119.9% increase, highlighting a dramatic shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Pre-Rolls21.0%$8.819.3%
Vapes9.9%$19.67131.8%

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URBAN WELLNESS is concentrated solely in New Mexico, capturing 100% of its sales in this state. The brand's geographic footprint remains limited, focusing all efforts in a single market.

StateFlowerPre-RollEdiblesVapor PensConcentratesAccessoriesOralTopicals

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Market Position

Urban Wellness logoCompetitive LandscapeOct 2026

Competitive summary unavailable.

Flower in New Mexico Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Urban Wellness: 11Urban Wellness: 7Somatic: 8Somatic: 6Prohibition 37: 7Prohibition 37: 8Dairy 2 Dank: 4Dairy 2 Dank: 2Enchanted Botanic…: 3Enchanted Botanic…: 3

SKU View

Urban Wellness logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Rosin Sugar Skull Dream Berryzzz
Rosin Sugar Skull Dream Berryzzz
Edibles16.4%
#4
Amarelo Buds 3.50 Gram
Amarelo Buds 3.50 Gram
Flower3688.8%
#6
Black Ice 1 Pack Infused Pre Rolls 1.50 Gram
Black Ice 1 Pack Infused Pre Rolls 1.50 Gram
Pre-Rolls1370.9%
#8
Hippie Crasher Buds 3.50 Gram
Hippie Crasher Buds 3.50 Gram
Flower1056.5%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Urban Wellness using competitive landscape rank coverage, proximity, and momentum.