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Brand Explorer/Prohibition 37

Prohibition 37

Oct 2026

Overview

Prohibition 37 is a physician-led, nationally recognized, and award-winning vertical cannabis company in New Mexico. P37 is highly focused on the customer experience and science of the medicinal and recreational effects of its many products. Our name is derived from The Marihuana...

PROHIBITION 37 holds mid-tier status with a 7% sales increase over the last three months, though YoY growth is down 0.9%. The brand navigates a competitive landscape with strategic pricing amidst fluctuating demand.

Categories

FlowerPre-RollsConcentratesVapes
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 2

Trend View

Prohibition 37 logoMarket Insights SnapshotOct 2026

24-Month Trend

Prohibition 37 market trend chart

Average Price

$15.67

YoY Sales Trend

14.1%

2Y Sales Trend

27.4%

Flower dominates at 67.3% but is down 8.3% YoY. In contrast, Concentrates have surged 79.9% YoY, marking the fastest growth in the category, while Vapes follow closely at 57.8%.

CategorySales ShareAvg PriceYoY
Pre-Rolls20.9%$8.985.5%
Vapes3.7%$32.12329.4%

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PROHIBITION 37 operates exclusively in New Mexico, capturing 100% of its sales in a highly concentrated market.

StateFlowerPre-RollConcentratesVapor PensAccessoriesEdibles

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Market Position

Prohibition 37 logoCompetitive LandscapeOct 2026

#7 in Flower, lagging behind COOKIES (#1) and PURLIFE (#2) by multiple ranks. Competitive tension remains high as PROHIBITION 37 strives to close the gap.

Flower in New Mexico Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Prohibition 37: 7Prohibition 37: 8Urban Wellness: 11Urban Wellness: 7Somatic: 8Somatic: 6Dairy 2 Dank: 4Dairy 2 Dank: 2Enchanted Botanic…: 3Enchanted Botanic…: 3

SKU View

Prohibition 37 logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Cotton Candy Buds 28 Gram
Cotton Candy Buds 28 Gram
Flower57.1%
#4
Cotton Candy Buds 14 Gram
Cotton Candy Buds 14 Gram
Flower66.8%
#6
Tropical Runtz Buds 14 Gram
Tropical Runtz Buds 14 Gram
Flower2081.6%
#8
Frosted Fuel Buds 3.50 Gram
Frosted Fuel Buds 3.50 Gram
Flower686.3%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Prohibition 37 using competitive landscape rank coverage, proximity, and momentum.