Top States
Virtue Cannabis Top StatesOct 2026
Top states where Virtue Cannabis is active based on indexed sales coverage.
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Virtue Cannabis
Oct 2026
Overview
At Virtue Cannabis, we pride ourselves on crafting top-shelf cannabis products for discerning consumers seeking the highest quality cannabis products.
VIRTUE CANNABIS improved its rank from #14 to #13 in Alberta despite a 5.6% drop in sales YoY. The brand's low-tier pricing strategy coincides with a 13.4% decline in monthly sales over the last three months, reflecting shifting consumer preferences.
Categories
Pre-RollsFlowerConcentrates
- Top Category: Pre-Rolls
- Price Tier: Premium
- States Active: 3
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$38.44
YoY Sales Trend
27.2%
2Y Sales Trend
9.4%
Pre-Rolls dominate at 65.5% of sales, down 0.9% YoY. Flower represents 31.7% but is declining at 17.9% YoY, while Concentrates soar at 116.6% YoY, marking the fastest growth in the category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 39.0% | $59.37 | 5.4% |
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$38.44
YoY Sales Trend
27.2%
2Y Sales Trend
9.4%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 48.4% | $31.06 | 44.5% |
| Flower | 39.0% | $59.37 | 5.4% |
| Concentrates | 12.6% | $32.64 | 42.2% |
State Rank Table
| State | Pre-Roll | Flower | Concentrates | Accessories | Edibles | Other | Vapor Pens |
|---|---|---|---|---|---|---|---|
| Saskatchewan | 23 | 12 | 14 | ⊖ | ⊖ | ⊖ | ⊖ |
| Manitoba | 23 | 36 | 16 | ⊖ | ⊖ | ⊖ | ⊖ |
| Alberta | 34 | 25 | 9 | ⊖ | ⊖ | 39 | ⊖ |
VIRTUE CANNABIS is concentrated in Alberta (77.6%), Manitoba (9.5%), Nunavut (6.9%), and British Columbia (6.1%). This geographic focus highlights its stronghold in the top cannabis markets in Canada.
| State | Pre-Roll | Flower | Concentrates | Accessories | Edibles | Other | Vapor Pens |
|---|---|---|---|---|---|---|---|
| 23 | 36 | 16 | ⊖ | ⊖ | ⊖ | ⊖ | |
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Market Position
Competitive LandscapeOct 2026
#13 in Pre-Rolls, VIRTUE CANNABIS is 12 spots behind #1 GENERAL ADMISSION and lost ground to several competitors. Rank improved from #14 to #13 over the past year, indicating a slight competitive resurgence.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Flower | 82.5% |
#4  | Flower | 68.8% |
#6  | Flower | 92.2% |
#8  | Pre-Rolls | 312.5% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Virtue Cannabis using competitive landscape rank coverage, proximity, and momentum.
