Top States
Virtue Cannabis Top StatesAug 2026
Top states where Virtue Cannabis is active based on indexed sales coverage.
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Virtue Cannabis
Aug 2026
Overview
At Virtue Cannabis, we pride ourselves on crafting top-shelf cannabis products for discerning consumers seeking the highest quality cannabis products.
VIRTUE CANNABIS improved its rank from #14 to #13 in Alberta despite a 5.6% drop in sales YoY. The brand's low-tier pricing strategy coincides with a 13.4% decline in monthly sales over the last three months, reflecting shifting consumer preferences.
Categories
Pre-RollsFlowerConcentrates
- Top Category: Pre-Rolls
- Price Tier: Premium
- States Active: 4
Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$32.53
YoY Sales Trend
66.9%
2Y Sales Trend
37.8%
Pre-Rolls dominate at 65.5% of sales, down 0.9% YoY. Flower represents 31.7% but is declining at 17.9% YoY, while Concentrates soar at 116.6% YoY, marking the fastest growth in the category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 19.3% | $58.52 | 81.6% |
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Trend View
Market Insights SnapshotAug 2026
24-Month Trend
Average Price
$32.53
YoY Sales Trend
66.9%
2Y Sales Trend
37.8%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 70.4% | $29.14 | 63.6% |
| Flower | 19.3% | $58.52 | 81.6% |
| Concentrates | 10.3% | $31.39 | 136.0% |
State Rank Table
| State | Pre-Roll | Flower | Concentrates | Other | Vapor Pens |
|---|---|---|---|---|---|
| Manitoba | 17 | ⊖ | 14 | ⊖ | ⊖ |
| Alberta | 29 | 36 | 17 | ⊖ | ⊖ |
| Saskatchewan | 25 | 50 | 12 | ⊖ | ⊖ |
VIRTUE CANNABIS is concentrated in Alberta (77.6%), Manitoba (9.5%), Nunavut (6.9%), and British Columbia (6.1%). This geographic focus highlights its stronghold in the top cannabis markets in Canada.
| State | Pre-Roll | Flower | Concentrates | Other | Vapor Pens |
|---|---|---|---|---|---|
| 29 | 36 | 17 | ⊖ | ⊖ | |
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Market Position
Competitive LandscapeAug 2026
#13 in Pre-Rolls, VIRTUE CANNABIS is 12 spots behind #1 GENERAL ADMISSION and lost ground to several competitors. Rank improved from #14 to #13 over the past year, indicating a slight competitive resurgence.
SKU View
Top Selling ProductsAug 2026
Top products for Aug 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Pre-Rolls | 89.3% |
#4  | Flower | 26.1% |
#6  | Pre-Rolls | 75.0% |
#8  | Pre-Rolls | 67.6% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Virtue Cannabis using competitive landscape rank coverage, proximity, and momentum.
