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Brand Explorer/Aura Canna Co.

Aura Canna Co.

Aug 2026

Overview

At Aura Cannabis Co., we pride ourselves on offering only the finest premium cannabis products. From top-shelf flowers to exquisite edibles and concentrates, our selection is curated for quality and potency.

AURA CANNA CO. surged 213.9% in sales year-over-year, with a rank improvement from #99 to #42 in Massachusetts. This growth highlights a strategic repositioning within the mid-tier segment, suggesting effective market engagement.

Categories

FlowerPre-RollsConcentratesVapes
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Aura Canna Co. logoAura Canna Co. Top StatesAug 2026

Top states where Aura Canna Co. is active based on indexed sales coverage.

Trend View

Aura Canna Co. logoMarket Insights SnapshotAug 2026

24-Month Trend

Aura Canna Co. market trend chart

Average Price

$17.2

YoY Sales Trend

68.7%

2Y Sales Trend

N/A

Flower dominates at 71.0% of sales, growing 218.7% YoY, while Pre-Rolls comprise 19.8% (+135.7% YoY). Concentrates are the fastest-growing category at +27602.0% YoY, showcasing a significant shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Pre-Rolls22.2%$6.97108.5%
Vapes3.6%$32.460.5%

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AURA CANNA CO. is concentrated in Massachusetts, holding 100% of its sales in the state. The brand is positioned among the top cannabis brands in Massachusetts.

StateFlowerPre-RollConcentratesVapor PensAccessories

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Market Position

Aura Canna Co. logoCompetitive LandscapeAug 2026

AURA CANNA CO. ranks #42 in a competitive landscape led by SIMPLY HERB (#1) and HIGH SUPPLY (#2), gaining 57 spots over the past year. With a focus on Flower, AURA is strategically positioned to close the gap on its leading competitors.

Flower in Massachusetts Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Aura Canna Co.: 48Aura Canna Co.: 45Find: 7Find: 6High Supply: 2High Supply: 3Simply Herb: 1Simply Herb: 1Perpetual Harvest: 3Perpetual Harvest: 2

SKU View

Aura Canna Co. logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Blue Zushi Buds 3.50 Gram
Blue Zushi Buds 3.50 Gram
Flower22.7%
#4
The Soap Buds 3.50 Gram
The Soap Buds 3.50 Gram
Flower27.1%
#6
Lizzie B Buds 3.50 Gram
Lizzie B Buds 3.50 Gram
Flower58.7%
#8
Lizzie B Buds 28 Gram
Lizzie B Buds 28 Gram
Flower159.6%
#10
Glitter Bomb 1 Pack Pre Rolls 1 Gram
Glitter Bomb 1 Pack Pre Rolls 1 Gram
Pre-Rolls142.0%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Aura Canna Co. using competitive landscape rank coverage, proximity, and momentum.