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Brand Explorer/Aura Canna Co.

Aura Canna Co.

Oct 2026

Overview

At Aura Cannabis Co., we pride ourselves on offering only the finest premium cannabis products. From top-shelf flowers to exquisite edibles and concentrates, our selection is curated for quality and potency.

AURA CANNA CO. surged 213.9% in sales year-over-year, with a rank improvement from #99 to #42 in Massachusetts. This growth highlights a strategic repositioning within the mid-tier segment, suggesting effective market engagement.

Categories

FlowerPre-RollsVapesConcentrates
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 1

Top States

Aura Canna Co. logoAura Canna Co. Top StatesOct 2026

Top states where Aura Canna Co. is active based on indexed sales coverage.

Trend View

Aura Canna Co. logoMarket Insights SnapshotOct 2026

24-Month Trend

Aura Canna Co. market trend chart

Average Price

$19.15

YoY Sales Trend

23.1%

2Y Sales Trend

N/A

Flower dominates at 71.0% of sales, growing 218.7% YoY, while Pre-Rolls comprise 19.8% (+135.7% YoY). Concentrates are the fastest-growing category at +27602.0% YoY, showcasing a significant shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Pre-Rolls22.3%$8.1660.9%
Concentrates2.1%$45.0616.2%

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AURA CANNA CO. is concentrated in Massachusetts, holding 100% of its sales in the state. The brand is positioned among the top cannabis brands in Massachusetts.

StateFlowerPre-RollVapor PensConcentratesAccessories

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Market Position

Aura Canna Co. logoCompetitive LandscapeOct 2026

AURA CANNA CO. ranks #42 in a competitive landscape led by SIMPLY HERB (#1) and HIGH SUPPLY (#2), gaining 57 spots over the past year. With a focus on Flower, AURA is strategically positioned to close the gap on its leading competitors.

Flower in Massachusetts Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Aura Canna Co.: 38Aura Canna Co.: 38Insa: 5Insa: 3High Supply: 2High Supply: 5Perpetual Harvest: 3Perpetual Harvest: 1Simply Herb: 1Simply Herb: 2

SKU View

Aura Canna Co. logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Lizzie B Buds 3.50 Gram
Lizzie B Buds 3.50 Gram
Flower59.7%
#4
Giraffe P Buds 3.50 Gram
Giraffe P Buds 3.50 Gram
Flower36.1%
#6
Cap Junky Buds 3.50 Gram
Cap Junky Buds 3.50 Gram
Flower159.6%
#8
Limesicle Buds 7 Gram
Limesicle Buds 7 Gram
Flower314.3%
#10
Dead Head Og Live Resin Disposables 1000 Mg
Dead Head Og Live Resin Disposables 1000 Mg
Vapes435.8%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Aura Canna Co. using competitive landscape rank coverage, proximity, and momentum.