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Brand Explorer/Choice Labs

Choice Labs

Oct 2026

Overview

Michigan's Leading Cannabis Processor Choice Labs is a licensed processor of medical and adult-use (recreational) marijuana. We are proud to manufacture the following brands: CHOICE, Crude Boys, Drip, Cannabis PM, Quantum Energy, and Mojo Chocolates. Our main phone number is 517-...

CHOICE LABS holds the #2 position in the competitive edibles market, despite a 7.1% YoY decline. Recent sales trends show a promising 6.9% uptick over the last three months, highlighting effective pricing strategies.

Categories

EdiblesFlower
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 2

Trend View

Choice Labs logoMarket Insights SnapshotOct 2026

24-Month Trend

Choice Labs market trend chart

Average Price

$4.55

YoY Sales Trend

25.2%

2Y Sales Trend

29.6%

Edibles command 98.8% of CHOICE LABS' sales, but are declining at -7.3% YoY. In contrast, Flower has surged 854.3% YoY, marking it as the fastest-growing segment.

CategorySales ShareAvg PriceYoY

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CHOICE LABS maintains a stronghold in Michigan with 72.7% of sales, followed by Massachusetts at 27.3%. Its geographic concentration underscores its dominance in these top cannabis markets.

StateEdiblesAccessoriesConcentratesFlowerPre-RollTopicalsVapor Pens
7⊖⊖⊖⊖⊖⊖

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Market Position

Choice Labs logoCompetitive LandscapeOct 2026

#2 in Edibles, trailing WYLD (#1) and gaining ground on competitors like MKX (#3) and DETROIT EDIBLE COMPANY (#5). CHOICE LABS remains competitive, maintaining its rank amidst market shifts.

Edibles in Michigan Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Choice Labs: 2Choice Labs: 3Mkx: 3Mkx: 2Lume Cannabis Co: 4Lume Cannabis Co: 4True North Collec…: 9True North Collec…: 6Wana: 6Wana: 8

SKU View

Choice Labs logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Grape Gummies 100 Mg
Grape Gummies 100 Mg
Edibles30.9%
#4
Choice Chews Red Raz Haze [10pk] (200mg)
Choice Chews Red Raz Haze [10pk] (200mg)
Edibles17.5%
#6
Grape Gummies 200 Mg
Grape Gummies 200 Mg
Edibles13.8%
#8
Watermelon Gummies Cbd 100 Mg
Watermelon Gummies Cbd 100 Mg
Edibles59.9%
#10
Kiwi Melon Gummies 200 Mg
Kiwi Melon Gummies 200 Mg
Edibles560.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Choice Labs using competitive landscape rank coverage, proximity, and momentum.