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Fuego

Aug 2026

Overview

FUEGO's sales plummeted 24.0% YoY, highlighting a significant market challenge. Despite a slight recovery with a 3.5% uptick over the last three months, the mid-tier brand struggles to regain consumer traction. Rank improved from #15 to #13, signaling potential for recovery.

Categories

Pre-RollsVapesFlower
  • Top Category: Pre-Rolls
  • Price Tier: Mid-Market
  • States Active: 6

Trend View

Fuego logoMarket Insights SnapshotAug 2026

24-Month Trend

Fuego market trend chart

Average Price

$14.03

YoY Sales Trend

24.3%

2Y Sales Trend

58.1%

Pre-Rolls dominate at 65.9%, though down 5.6% YoY; Vapes account for 28.4% but are down 41.2% YoY, and Flower lags at 5.3% with a steep 59.5% YoY decline. The category is shifting dramatically, with Pre-Rolls holding the largest share.

CategorySales ShareAvg PriceYoY
Vapes29.9%$28.2630.9%

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FUEGO's strongest presence is in Ontario at 83.9%, followed by British Columbia at 10.7% and Alberta at 5.4%. The brand operates in only 3 states, highlighting a high geographic concentration with Ontario driving most sales.

StatePre-RollVapor PensFlowerAccessoriesConcentratesOther
21⊖⊖⊖⊖35

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Market Position

Fuego logoCompetitive LandscapeAug 2026

FUEGO ranks #13 in the competitive Pre-Rolls category, trailing behind top brands like GENERAL ADMISSION (#1) and BACK FORTY (#2). Having lost ground, it now sits 12 spots behind the leader, signaling a need for strategic repositioning.

Pre-Rolls in Ontario Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Fuego: 18Fuego: 21Spinach: 7Spinach: 5Good Supply: 5Good Supply: 6Back Forty: 2Back Forty: 1General Admission: 1General Admission: 2

SKU View

Fuego logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Night Rider 2 Pack Pre Rolls 2 Gram
Night Rider 2 Pack Pre Rolls 2 Gram
Pre-Rolls0.9%
#4
Night Rider 4 Pack Pre Rolls 4 Gram
Night Rider 4 Pack Pre Rolls 4 Gram
Pre-Rolls6.7%
#6
Maui Wowie Cartridges 1000 Mg
Maui Wowie Cartridges 1000 Mg
Vapes36.2%
#8
Sunny Daze 2 Pack Pre Rolls 2 Gram
Sunny Daze 2 Pack Pre Rolls 2 Gram
Pre-Rolls148.0%
#10
Cinderella Live Resin Cartridges 1000 Mg
Cinderella Live Resin Cartridges 1000 Mg
Vapes184.4%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Fuego using competitive landscape rank coverage, proximity, and momentum.