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Brand Explorer/Standard Issue

Standard Issue

Oct 2026

Overview

STANDARD ISSUE's sales skyrocketed 2057.8% YoY, with a remarkable 346.7% increase in the last three months alone. Mid-tier pricing is driving this surge, reflecting significant market demand and brand strength.

Categories

VapesPre-RollsFlower
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 5

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Standard Issue market trend chart

Average Price

$23.27

YoY Sales Trend

552.5%

2Y Sales Trend

385.0%

Vapes dominate with 65.4% of sales, growing 1685.0% YoY. Pre-Rolls are the fastest-growing category at 34.0%, soaring 3491.3% YoY, highlighting a shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Pre-Rolls40.4%$19.6513.4%

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STANDARD ISSUE thrives in Ontario (40.1%), British Columbia (34.0%), and Alberta (25.9%), solidifying its presence among top cannabis brands in Canada.

StateVapor PensPre-RollConcentratesEdiblesFlowerOther
925⊖⊖⊖⊖
1130⊖⊖⊖⊖

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Market Position

Competitive LandscapeOct 2026

Ranked #21 in the Vapes category, STANDARD ISSUE has surged from #182 last year. Competing against BACK FORTY, SPINACH, and BOXHOT, it's gaining ground rapidly.

Vapes in Alberta Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Standard Issue: 8Standard Issue: 7Super Toast: 5Super Toast: 6Wild West: 7Wild West: 8Spinach: 1Spinach: 1Back Forty: 2Back Forty: 2

SKU View

Top Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Strawberry Lemonade Cartridges 1000 Mg
Strawberry Lemonade Cartridges 1000 Mg
Vapes4.2%
#4
Cartridges 1000 Mg
Cartridges 1000 Mg
Vapes14.0%
#6
Grape Cartridges 1000 Mg
Grape Cartridges 1000 Mg
Vapes17.8%
#8
Pineapple Cartridges 1000 Mg
Pineapple Cartridges 1000 Mg
Vapes59.3%
#10
Watermelon Cartridges 1000 Mg
Watermelon Cartridges 1000 Mg
Vapes35.1%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Standard Issue using competitive landscape rank coverage, proximity, and momentum.