Top States
Verano Top StatesOct 2026
Top states where Verano is active based on indexed sales coverage.
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Verano
Oct 2026
Overview
Verano is a national, vertically-integrated operator of licensed cannabis cultivation, manufacturing, and retail facilities dedicated to improving lives by providing safe access to effective organic cannabis products that enhance health and wellness and by positively impacting th...
Rank improved from #22 to #13 in New Jersey—premium positioning is key. Despite a 5.8% YoY sales increase, a 10.8% decline in the 3-month trend reveals competitive pressures. Monthly sales are up 2.3% over the last three months, suggesting a potential recovery.
Categories
FlowerVapesPre-RollsEdiblesConcentratesAccessories
- Top Category: Flower
- Price Tier: Premium
- States Active: 8
Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$28.59
YoY Sales Trend
20.4%
2Y Sales Trend
20.2%
Flower leads at 43.1% of total sales, yet down 3.0% YoY. Vapes surged 132.4% YoY, marking the fastest growth. Pre-Rolls struggled significantly, down 34.6% YoY, contrasting sharply with the Vapes category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 16.9% | $35.85 | 36.0% |
| Edibles | 9.4% | $19.07 | 23.2% |
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Trend View
Market Insights SnapshotOct 2026
24-Month Trend
Average Price
$28.59
YoY Sales Trend
20.4%
2Y Sales Trend
20.2%
Category Breakout
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 54.3% | $47.62 | 12.0% |
| Vapes | 16.9% | $35.85 | 36.0% |
| Pre-Rolls | 12.8% | $12.72 | 15.0% |
| Edibles | 9.4% | $19.07 | 23.2% |
| Concentrates | 5.5% | $30.13 | 42.1% |
State Rank Table
| State | Flower | Vapor Pens | Pre-Roll | Edibles | Concentrates | Accessories | Oral | Topicals |
|---|---|---|---|---|---|---|---|---|
| West Virginia | 13 | 24 | ⊖ | ⊖ | 12 | 4 | 8 | 6 |
| Florida | 20 | ⊖ | 8 | ⊖ | ⊖ | 33 | ⊖ | ⊖ |
| Pennsylvania | ⊖ | 34 | ⊖ | 9 | 34 | 25 | ⊖ | ⊖ |
| Illinois | ⊖ | 38 | ⊖ | ⊖ | 27 | ⊖ | 25 | 18 |
| New Jersey | 41 | ⊖ | ⊖ | ⊖ | 26 | 43 | 22 | ⊖ |
VERANO excels in New Jersey (31.3%), Illinois (16.6%), and Maryland (16.1%). Active across 8 states, its geographic footprint is solid, positioning it among the top cannabis brands in these regions.
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Market Position
Competitive LandscapeOct 2026
Competitive summary unavailable.
SKU View
Top Selling ProductsOct 2026
Top products for Oct 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#2  | Flower | 1.9% |
#4  | Flower | 32.4% |
#6  | Pre-Rolls | 337.3% |
#8  | Flower | 366.3% |
#10  | Vapes | 490.7% |
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Benchmarking
Competitive Peer Set
Peer brands benchmarked against Verano using competitive landscape rank coverage, proximity, and momentum.
