Versus

Top states where Versus is active based on indexed sales coverage.

ONOntario

($1-2.5M)

BCBritish Columbia

($1-2.5M)

ABAlberta

($1-2.5M)

SKSaskatchewan

(<$250K)

MBManitoba

(<$250K)

24-Month Trend

Flower leads at 35.9% of total sales but is down 40.9% YoY. Vapes, however, are thriving, capturing 34.7% of total sales with a striking 35.8% increase YoY, highlighting a significant category shift.

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Category	Sales Share	Avg Price	YoY
Locked Category	XX.X%	$XX.XX	XX.X%
Vapes	29.4%	$32.3	9.9%
Locked Category	XX.X%	$XX.XX	XX.X%
Edibles	11.7%	$6.55	12.8%
Locked Category	XX.X%	$XX.XX	XX.X%

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Average Price

$21.78

YoY Sales Trend

11.5%

2Y Sales Trend

44.0%

Category Breakout

Category	Sales Share	Avg Price	YoY
Flower	33.4%	$49.22	29.2%
Vapes	29.4%	$32.3	9.9%
Pre-Rolls	23.5%	$20.45	20.5%
Edibles	11.7%	$6.55	12.8%
Concentrates	2.0%	$29.08	32.1%

State Rank Table

State	Flower	Vapor Pens	Pre-Roll	Edibles	Concentrates	Accessories	Oral	Other
Saskatchewan	20	34	⊖	17	⊖	⊖	⊖	17
Alberta	18	14	36	16	26	⊖	⊖	34
Manitoba	29	39	⊖	13	⊖	⊖	⊖	20
British Columbia	15	17	36	24	40	⊖	36	⊖
Ontario	36	27	⊖	12	⊖	⊖	⊖	40

VERSUS holds a strong market presence in Ontario (58.8%), British Columbia (21.9%), and Alberta (13.3%), engaging across 5 states. This geographic concentration underscores its position among the top cannabis brands in Canada.

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State	Flower	Vapor Pens	Pre-Roll	Edibles	Concentrates	Accessories	Oral	Other
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX
Alberta	18	14	36	16	26	⊖	⊖	34
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX
British Columbia	15	17	36	24	40	⊖	36	⊖
Locked State	#XX	#XX	#XX	#XX	#XX	#XX	#XX	#XX

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Currently ranked #9 in the competitive Vapes category, VERSUS is 8 spots behind BACK FORTY (#1) and 7 spots behind SPINACH (#2). Despite a positive rank shift, it has lost ground to key competitors in recent months.

Top products for Oct 2026 with sales and momentum indicators.

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Product	Category	MoM
#XXLocked Product	Locked Category	XX.X%
#2 Skywalker Og Buds 28 Gram	Flower	0.6%
#XXLocked Product	Locked Category	XX.X%
#4 Purple Afghani Buds 28 Gram	Flower	18.4%
#XXLocked Product	Locked Category	XX.X%
#6 Neon Rush Liquid Diamonds Cartridges 1000 Mg	Vapes	13.6%
#XXLocked Product	Locked Category	XX.X%
#8 Ripple Liquid Diamonds Cartridges 1000 Mg	Vapes	327.3%
#XXLocked Product	Locked Category	XX.X%
#10 Sour Dubb 3 Pack Pre Rolls 1.50 Gram	Pre-Rolls	29.5%