Best-Selling Topicals in Iowa

Top Topicals brands in Iowa: Nuo, Vlasic Labs.

1. #1
   
   Nuo▲10.3% MoM
2. #2
   
   Vlasic Labs▼54.6% MoM

Oral products, once Iowa's second-largest segment, shed over a fifth of their sales year over year and now sit at 14.7% share, nearly tied with concentrates at 14.3%. Vapes widened their dominance to 64.9% of the market on 6.6% annual growth, while concentrates posted a modest 3.6% gain. Edibles fell 16.4% and accessories collapsed by more than half, shrinking to just 1.6% of sales. Batch Extracts remains the top brand in a market where the tight dispensary count means category shifts can be driven by a handful of purchasing decisions.

Category	Sales	Avg Price	YoY
#1Vapes	$.5M-1M	$58.1	▼ 28.5%
#2Oral	<$250K	$57.81	▼ 42.3%
#3Concentrates	<$250K	$51.02	▼ 42.9%
#4Edibles	<$250K	$10.38	▼ 58.7%
#5Accessories	<$250K	$22.22	▼ 37.1%
#6TopicalsSelected	<$250K	$48.26	▼ 57.1%