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Jays

Aug 2026

Overview

JAYS surged with a remarkable 62.4% YoY growth, climbing from #15 to #6 in Ontario. Monthly sales increased by 22.9% over the last three months, showcasing mid-tier positioning in a competitive market.

Categories

VapesPre-RollsConcentrates
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 4

Trend View

Jays logoMarket Insights SnapshotAug 2026

24-Month Trend

Jays market trend chart

Average Price

$24.48

YoY Sales Trend

20.8%

2Y Sales Trend

1028.8%

Vapes dominate with 70.6% of total sales, skyrocketing 97.0% YoY, the fastest growth in the category. Pre-Rolls also contribute significantly at 27.7%, up 15.3% YoY, while Concentrates lag at 1.5%.

CategorySales ShareAvg PriceYoY
Pre-Rolls25.2%$23.5239.5%

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Ontario leads with 96.4% of JAYS' sales, while Alberta accounts for 3.6%. The brand is concentrated in these two states, highlighting its strong foothold in the Canadian market.

StateVapor PensPre-RollAccessoriesConcentratesEdiblesFlower
1344⊖⊖⊖⊖
3145⊖⊖⊖⊖

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Market Position

Jays logoCompetitive LandscapeAug 2026

JAYS ranks #6 in the Vapes category, trailing BACK FORTY (#1) and SPINACH (#2) by 5 and 4 spots respectively. The brand gained 4 spots from BACK FORTY and 2 from SPINACH over the past year, indicating competitive momentum.

Vapes in Ontario Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Jays: 5Jays: 5General Admission: 4General Admission: 4Kolab Projects: 6Kolab Projects: 6Back Forty: 1Back Forty: 1Spinach: 2Spinach: 2

SKU View

Jays logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Macchiato Gold Cartridges 950 Mg
Macchiato Gold Cartridges 950 Mg
Vapes1.1%
#4
Strawberry Cartridges 950 Mg
Strawberry Cartridges 950 Mg
Vapes7.2%
#6
Yuzu Cartridges 950 Mg
Yuzu Cartridges 950 Mg
Vapes34.4%
#8
Ripple Cartridges 950 Mg
Ripple Cartridges 950 Mg
Vapes19.8%
#10
Macchiato Gold 1 Pack Infused Pre Rolls 0.50 Gram
Macchiato Gold 1 Pack Infused Pre Rolls 0.50 Gram
Pre-Rolls41.9%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Jays using competitive landscape rank coverage, proximity, and momentum.