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Jays

Oct 2026

Overview

JAYS surged with a remarkable 62.4% YoY growth, climbing from #15 to #6 in Ontario. Monthly sales increased by 22.9% over the last three months, showcasing mid-tier positioning in a competitive market.

Categories

VapesPre-RollsConcentrates
  • Top Category: Vapes
  • Price Tier: Mid-Market
  • States Active: 4

Trend View

Jays logoMarket Insights SnapshotOct 2026

24-Month Trend

Jays market trend chart

Average Price

$22.25

YoY Sales Trend

103.1%

2Y Sales Trend

280.7%

Vapes dominate with 70.6% of total sales, skyrocketing 97.0% YoY, the fastest growth in the category. Pre-Rolls also contribute significantly at 27.7%, up 15.3% YoY, while Concentrates lag at 1.5%.

CategorySales ShareAvg PriceYoY
Pre-Rolls25.2%$18.8318.4%

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Ontario leads with 96.4% of JAYS' sales, while Alberta accounts for 3.6%. The brand is concentrated in these two states, highlighting its strong foothold in the Canadian market.

StateVapor PensPre-RollConcentratesAccessoriesEdiblesFlowerOther
1332⊖⊖⊖⊖⊖

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Market Position

Jays logoCompetitive LandscapeOct 2026

JAYS ranks #6 in the Vapes category, trailing BACK FORTY (#1) and SPINACH (#2) by 5 and 4 spots respectively. The brand gained 4 spots from BACK FORTY and 2 from SPINACH over the past year, indicating competitive momentum.

Vapes in Ontario Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Jays: 5Jays: 5General Admission: 4General Admission: 4Wild West: 11Wild West: 6Tribal: 6Tribal: 8Back Forty: 1Back Forty: 1

SKU View

Jays logoTop Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Hawaiian Cartridges 950 Mg
Hawaiian Cartridges 950 Mg
Vapes3.6%
#4
Lime Up Cartridges 950 Mg
Lime Up Cartridges 950 Mg
Vapes3.0%
#6
Yuzu 1 Pack Infused Pre Rolls 0.50 Gram
Yuzu 1 Pack Infused Pre Rolls 0.50 Gram
Pre-Rolls60.2%
#8
Watermelon 1 Pack Infused Pre Rolls 0.50 Gram
Watermelon 1 Pack Infused Pre Rolls 0.50 Gram
Pre-Rolls272.8%
#10
Watermelon 1 Pack Infused Pre Rolls 2 Gram
Watermelon 1 Pack Infused Pre Rolls 2 Gram
Pre-Rolls232.9%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Jays using competitive landscape rank coverage, proximity, and momentum.