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Mindy's

Aug 2026

Overview

James Beard Award-winning chef Mindy Segal has partnered with Cresco Labs to create perfectly-dosed, delicious\xa0edibles. Chef Segal carefully crafts gummies in Glazed Clementine Orange, Cool Keylime Kiwi, Lush Black Cherry, Freshly Picked Berries, Honey Sweet Melon and Botanica...

MINDY'S sales dropped 26.1% YoY, highlighting a significant decline in consumer interest. Mid-tier positioning struggles as unit volume also sees a sharp decline, suggesting challenges in brand perception amid competitive pressures.

Categories

Edibles
  • Top Category: Edibles
  • Price Tier: Mid-Market
  • States Active: 3

Trend View

Mindy's logoMarket Insights SnapshotAug 2026

24-Month Trend

Mindy's market trend chart

Average Price

$14.7

YoY Sales Trend

23.7%

2Y Sales Trend

40.8%

Edibles dominate MINDY'S portfolio at 99.5%, but the category shows a decline of 26.4% YoY. This signals a slowdown in consumer preference for this segment, despite its overwhelming share.

CategorySales ShareAvg PriceYoY

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MINDY'S is concentrated in Illinois, Massachusetts, and Ohio, with a stronghold in Illinois at 67.1%. Active in 3 states, the brand's geographic footprint is limited but significant.

StateEdiblesOralOtherPre-Roll
30⊖⊖⊖

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Market Position

Mindy's logoCompetitive LandscapeAug 2026

MINDY'S ranks #14 among peers in the Edibles category, slipping from #10 over the past year. Competing brands include WYLD at #1, INCREDIBLES at #2, and WANA at #3, all of which have widened the gap.

Edibles in Illinois Rankings (Last 4 Months)May 2026Jun 2026Jul 2026Aug 2026Mindy's: 14Mindy's: 15Camino: 13Camino: 7Incredibles: 1Incredibles: 2Wana: 3Wana: 1Wyld: 2Wyld: 3

SKU View

Mindy's logoTop Selling ProductsAug 2026

Top products for Aug 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
Clementine Orange Gummies 100 Mg
Clementine Orange Gummies 100 Mg
Edibles7.3%
#4
Honey Gummies Cbd 100 Mg
Honey Gummies Cbd 100 Mg
Edibles0.2%
#6
Honey Gummies Cbd 50 Mg
Honey Gummies Cbd 50 Mg
Edibles2.4%
#8
Clementine Orange Gummies 100 Mg
Clementine Orange Gummies 100 Mg
Edibles21.4%
#10
1:1 Honey Sweet Melon [20pk] (100mg Cbd/100mg)
1:1 Honey Sweet Melon [20pk] (100mg Cbd/100mg)
Edibles16.6%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Mindy's using competitive landscape rank coverage, proximity, and momentum.