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Null

Oct 2026

Overview

YoY growth at +37.5% positions NULL in the mid-tier segment, with a rank improvement from #132 to #130. Recent sales trend shows a 28.0% increase over the last three months, indicating a strong upward trajectory.

Categories

FlowerPre-RollsConcentratesVapes
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 7

Trend View

Market Insights SnapshotOct 2026

24-Month Trend

Null market trend chart

Average Price

$21.95

YoY Sales Trend

67.1%

2Y Sales Trend

65.1%

Flower dominates at 78.2% with a 26.8% YoY increase. Concentrates lead the category surge at +521.5% YoY, while Edibles face a steep decline at -67.2% YoY.

CategorySales ShareAvg PriceYoY
Pre-Rolls24.4%$12.87132.3%
Vapes7.2%$21.68260.6%

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Top cannabis brands in Michigan (39.8%) and Oregon (24.6%) drive NULL's sales, with presence in five states including Rhode Island (21.1%).

StateFlowerPre-RollConcentratesVapor PensAccessoriesEdiblesOralOther
3021⊖11⊖40⊖⊖

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Market Position

Competitive LandscapeOct 2026

NULL ranks #130 in the competitive landscape, trailing behind LUME CANNABIS CO (#1) and COMMON CITIZEN (#2) by 129 and 128 spots respectively. Recent rank improvement of two spots reflects a growing presence in the Flower category.

Flower in Massachusetts Rankings (Last 4 Months)Jul 2026Aug 2026Sep 2026Oct 2026Null: 88Null: 100Insa: 5Insa: 3High Supply: 2High Supply: 5Perpetual Harvest: 3Perpetual Harvest: 1Simply Herb: 1Simply Herb: 2

SKU View

Top Selling ProductsOct 2026

Top products for Oct 2026 with sales and momentum indicators.

ProductCategoryMoM
#2
High Score Buds 14 Gram
High Score Buds 14 Gram
Flower61.0%
#4
Gas Mask Rosin 1 Gram
Gas Mask Rosin 1 Gram
Concentrates7.1%
#6
Grape Jelly 1 Pack Pre Rolls 1 Gram
Grape Jelly 1 Pack Pre Rolls 1 Gram
Pre-Rolls71.0%
#8
Gushers 1 Pack Pre Rolls 1 Gram
Gushers 1 Pack Pre Rolls 1 Gram
Pre-Rolls169.3%
#10
Melted Strawberries Buds 28 Gram
Melted Strawberries Buds 28 Gram
Flower2260.9%

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Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Null using competitive landscape rank coverage, proximity, and momentum.